Amazon Account Audit

Bulk file in. Full audit out.

Drop your Amazon Ads bulk file as the core. Layer SQP, Business, Helium 10 ranking, and Opportunity Explorer exports to enrich the picture. Everything is parsed in your browser — no data leaves this machine.

↑

Drop report files here

or click to browse · drop them all at once, any order
XLSX · XLS · CSV
The bulk file is required — ad performance comes from its SP & SB Search Term Report sheets, while campaign sheets supply match types, SKUs, and placement bid adjustments. Note: a bulk file carries placement bid settings, not placement performance. Keyword data joins across reports on a normalized term; Business joins at SKU/ASIN level.

Account Audit

Keyword intelligence

Every targeted keyword joined across advertising, SQP share, and Helium 10 rank — search volume, sponsored rank, organic rank, impressions, clicks, spend, match type, sales, orders, ACOS, and SQP share in one row.

Sort lens

Product-level TACOS

Each SKU's total sales (Business report) against its ad spend (attributed from advertising), with true TACOS = ad spend ÷ total sales. Unit session percentage and sessions included where the Business report is present.

Ad performance by level

Drill from ad type down to campaign, match type, and target. All figures from the SP & SB Search Term Report sheets in the bulk file.

Placement bid adjustments

Placement-level bid multipliers set per campaign, pulled from the bulk file's bidding-adjustment rows.

A bulk file contains placement bid settings, not placement performance. For true Top-of-Search vs Product-Page spend and ACOS, upload a Placement report — support for that can be added next.

Niche & gap opportunity

Search terms from Product Opportunity Explorer — demand, growth, and conversion — cross-referenced with your rank and ad presence to surface gaps you don't yet own.

Customer search terms

Raw customer search terms from the bulk file's search-term sheets, sortable on any column.

Filter
Generated locally · Scaling Strivers Account Audit · figures derived from uploaded reports